This morning I launched the Black Label Trading Company and Black Works Studios stock that I got in this weekend. It has been a minute since I smoked anything in the Oveja Negra book of brands. I am changing that this week (I started yesterday), so most of my smoking this week will be something from them. Yesterday I lit up the Last Rites Robusto Real. It was fantastic. This morning I smoked the Killer Bee and it was also quite good! Perfect for a full bodied and flavored morning cigar.
A customer friend of mine that knew the Oveja Negra stuff was coming invited me to a Facebook group for the brand. I am not very active on Facebook, but I was impressed by the number of members and the activity. I shouldn’t have been surprised though. When it comes to the cigar world there are some brands that have fanatics. Two come to my mind right away - Oveja Negra and RoMa Craft.
Are you a fanatic of any particular brand/factory/company?
With the two brands mentioned above, these fanatics support anything and everything the companies have their hands in. I love it. Seth Godin would be proud of the Tribes they have created. They are a perfect example of his famed line “people like us do things like this.”
As a small business owner, it's inspiring that kind of support and I hope to see it continue, and see other companies find and lead their own tribes.
Take care,
-Trevor